The right settings need to be maintained on a Product in MX for it be to visible and be accessed by the customers on the Commerce application.

Product Header

As shown in the screenshot below:

• The product needs to be assigned a Category
• The Restrict flag needs to be set to 'No'

Product Information

You will also need to ensure that you maintain the images, attachments and rich text of the products. In the screenshot below shows where you can maintain the rich text and product labels and it should ensured that they are correctly maintained. 

The correct product images need to be maintained. They can be maintained under 'General Information' -> 'Product Images' or under 'Attachments' (screenshot below shows the 'Product Images' section under 'General Information'):

You can also maintain the Attributes, Groups and Sub-Groups' descriptions, attachments and rich texts in Product's knowledgebase. as shown below:

Do ensure that the correct Sales Area Restrictions are implemented for each Product. (please refer to the image below). This is found right at the bottom of the Overview tab of any Product in MX.